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Description: 7 Eleven Corporate Brochure

7-Eleven our story Contents 04 06 08 10 12 14 16 18 22 24 26 28 30 32 34 36 38 AmessagefromourCEO Abitaboutus Keymilestones Mission vision values Guidingprinciples Ourstores 7-Elevenbusinessmodel 7-Elevenfranchiseoffer Ourcustomeroffer Ourcustomers Innovation Community Sustainability Board Seniorleadershipteam The7-Eleventeam Ourfuture OurMission Tobe thebestinAustralia atmeetingtheever changingneedsofthe conveniencecustomer Hello and welcome to 7-Eleven. When the 7-Eleven concept was introduced to Australia in 1977 it was revolutionary. Never before were the needs of customers so central to every aspect of a retail business from the shopperfriendly opening hours to the innovative range of products and store layouts that made it easy for people to find what they needed quickly. As we approach our 40th year of operations 7-Eleven has grown to become one of the largest retailers in the country and the clear 1 in the convenience channel with more than 635 stores across four states and the ACT. We are proud to be part of the daily lives of millions of Australians - from the early morning coffee and paper run to the late night snack and all occasions in between. 4 A MESSAGE FROM OUR CEO We directly employ hundreds of Australians and indirectly provide opportunities for hundreds more to own and grow their own businesses and be part of the largest and most dynamic franchise network in the country. The same unrelenting focus on the customer and willingness to innovate that set us apart four decades ago still drives us today. 7-Eleven is continually improving our offer to deliver the best possible range value and experience for convenience customers underpinned by a revitalised culture based on our shared values. With a growing business in a dynamic market a positive culture and exciting potential I believe 7-Eleven is well poised to celebrate our 40th anniversary in 2017 and look ahead to the next 40 years and beyond. Thank you for your interest in 7-Eleven. Regards Angus McKay CEO 5 Ourfirststore openedin1977in Oakleigh Victoria 6 A BIT ABOUT US 7-Eleven1isthelargestconvenienceandindependentpetrol retailerinAustralia.Thecompanyisprivatelyownedby theWithersandBarlowfamily.7-Elevenisthethirdlargest privatecompanyinAustralia2. GeorgeHWithersstartedoutinthegrocerytrademore than100yearsago withasmallshopinMalvernRoadin thesuburbofSouthYarrainMelbourne.Withakeeneyefor retailtrends heboughtoneofthefirstModelTFordcars inAustraliaandstartedaspeedyandconvenientdelivery servicetohiscustomers. George sbusinessgrewsubstantiallyandcontinuedtoberun byhisfamily. Thosemanyyearsofhard-wonindustryexperience coupledwithakeeneyeforfutureretailtrends inspired thenowownersof7-Eleventoexplorethenewconceptof convenienceretailinginAmericaintheearly1970s. Withthepaceofmodernlifebecomingfaster thefamily wasconvincedthatconvenienceretailingwasthewayof thefuture.Theysecuredthelicensetooperate7-Elevenin Australiaandopenedtheirfirststorein1977inOakleigh Victoria. Fromdayone theownershadaveryclearvisionofthethree keypillarsonwhichtheirbusinesswouldbefounded Agenuinecareandrespectforcustomers Franchisees suppliersandemployees Astrongbeliefininnovatingandinvestinginnew productsandnewwaysofdoingbusiness evenwhen timesaretoughand Afirmdeterminationtobetheverybestatwhatwedo anddrivelongterm sustainablesuccess. Adheringtotheseprinciples 7-Elevenhasgrowntobecome Australians firstchoiceinconvenience3 andhasreached manyexcitingmilestonesincluding Establishinganapproximately635strongstorenetwork inVictoria NewSouthWales AustralianCapitalTerritory QueenslandandWesternAustralia Attracting400 Franchiseestojoin7-Eleven Serving190millioncustomerseveryyear Deliveringannualrevenueofmorethan 2.5billion includinginexcessof 1.4billioninmerchandisesales and Winningnumerousindustryawards includingthe FranchiseCouncilofAustralia sBestFranchisorfour times. 17-Elevenisregisteredas7-ElevenStoresPty.Ltd. 2IBISWORLDTheAustralianDealMagazine Top500PrivateCompaniesSeptember2016 3MillwardBrown July2016 7 24 20 January 1st 1st 1st 1st 300th store 300th Store opens The 300th store opens at George Street Sydney NSW 1st 24 hour store The first 24 hour store opens in Brunswick Victoria 1st petrol store The first store to sell petrol opens in the Melbourne suburb of Malvern 1st QLD store First Queensland store opens at Redcliffe 1st CBD store The first CBD store opens at Melbourne Central Victoria 1978 1978 1978 6 May 1 September 1982 1981 24 February 10 June 1996 1986 2000 2 August 2003 August 24 August 1977 1st 7-Eleven store The first 7-Eleven store in Australia opens at Oakleigh Victoria 1st franchised store The first franchised store opens in Caulfield Victoria 1st NSW store First NSW store opens at Waterloo 100th store opens 100th store opens at Sunshine in Victoria 50 fuel sites acquired 7-Eleven acquires 50 fuel sites from Burmah 1st 1st 1st 100th store 50 Burmah 8 KEY MILESTONES 7-Eleven Fuel App The 7-Eleven Fuel App launches a world first innovation 2016 April March 7-Eleven Food on the Go 7-Eleven brand Food on the Go launches replacing the proprietary munch brand 9 Ourvaluesdefinethe spiritof7-Elevenand areattheveryheartof whoweareandhowwe conductbusiness 10 MISSION VISION VALUES OUR MISSION To be the best in Australia at meeting the ever changing needs of the convenience customer. Ourfivevaluesare We act with fairness and integrity.Weactwithsensitivityand embracethehigheststandards.Wearepartofacommunity andwillbehavewithrespectandsocialresponsibility. We strive for excellence.Wearerestless hungrytobebetter andalwayslearning.Weprideourselvesonourstandardsand looktoalwaysimproveuponthem. We will be bold in our endeavours.Weseektobecourageous andtochallengeourselves andourbrands inallthatwedo. We place customers at the heart of what we do.Weuseinsight todriveourthinkingandcontinuallystrivetosatisfytheir everchangingneedsthroughinnovationandcreativity. We care. Wevalueandrespectourpeopleandthe relationshipsthatdefineourbusiness.Weseekandvalue diversityinourteamsandpartnerships.Thesafetyand welfareofeveryonewhotouchesourbusinessisoftheutmost importance. OUR VISION Ourvisionistomaintainourpositionas1stChoicein termsofcustomerpreferenceandmarketsharethrough sustainablegrowth operatingourbusinessatthehighest levelofethicalstandards. OUR VALUES Ourvaluesdefinethespiritof7-Eleven andareatthevery heartofwhoweare andhowweconductbusinesswithallour keystakeholders. 11 BETTER FOR CUSTOMERS SIMPLER FOR STORES QUICKER FOR EVERYONE BANG FOR BUCK 12 GUIDING PRINCIPLES Toensurethateverythingwedohelpsusdeliveronour businessmissionandvisioninawaythatisconsistentwith ourvalues wehavefourguidingprincipleswhichoperate acrossthebusiness. Everydecisionwemakeat7-Elevenisrigorouslytested againsttheseguidingprinciplestoensurewemakethebest choicesatalltimes. Ourguidingprinciplesare Better for Customers Simpler for Stores Quicker for Everyone Deliver Bang for Buck Ourcustomersarethelifebloodofourbusinessandtoremain Australia s1stChoiceinconvenienceretailing wewantto exceed notjustmeet theirexpectationsatalltimes.So wealwayshavethecustomertopofmindwhenitcomesto productdevelopment storelayoutsandstoreteamtraining toguaranteethateverythingwedois Better for Customers . OurFranchisees ourstoremanagersandtheirstaffarethe faceofourbusiness.Theyrepresent7-Elevenandourbrand tocustomerseverysingleday.Tomakesuretheymaintain thehighestin-storestandardsandcanfocusondeliveringa greatcustomerexperience wetakecaretomakeeverything wedo Simpler for Stores . Becauseof7-Eleven sautonomousownership clear managementstructureandastrongcultureofcrossfunctionalcommunication weareabletomakebusiness decisionsquicklyandeasily.Thisabilitytoactswiftlyto seizenewopportunitiesmeansthatweareabletodeliver many firsts inthemarketplacetoourcustomers oftenwell aheadofourcompetitors. Quicker for Everyone alsomeans thatwearecontinuallyfocusedonfindingnewwaystomake ouroperationsmoreefficient andmorestreamlined. Wewanttomakesurethateveryoneinvolvedin7-Eleven includingourcustomers Franchisees StoreManagers store teammembers supportofficeemployees shareholders andsuppliers isfairlyrewardedfortheirsupportand contributiontothebusiness. Bang for Buck keepsus focusedonoperatingasefficientlyandaseffectivelyas possible sothatwecansharetherewards. 13 12 152 222 9 QLD WA 241 43 Fuel Super Site 41 CBD 27 Coastal Tourist 12 We have 7 store groups Main Road Fuel 245 Suburban Strip 195 Central Destination 73 Inner Diverse VIC 14 ACT NSW Storenumbersasof6October 2016. OUR STORES 7-Elevenisthelargestconvenienceretailerontheeastern seaboardandhasapproximately36.9percentmarket shareinconvenienceinthisregion1.Wearealsothelargest independentfuelretailerontheEasternSeaboard with approximately454fuelstoressellingMobilbrandedfuels. Overall wecurrentlyhave6362storesinVictoria NewSouth Wales AustralianCapitalTerritory QueenslandandWestern Australia. Allourstoresaresituatedinspecificlocationswhere weknowthereishighdemandforconvenienceshopping.In fact weclassifyourstoresintosevenmajorgroupswhich are MainRoadFuel SuburbanStrip CentralDestination InnerDiverse FuelSuperSite CBD Office University CoastalTourist Detailedanalysisoftransactionsinourdifferentstore groupsshowsusthatcustomersindifferentareashave differentneeds.Thoseneedsarenotnecessarilyrelatedto whatstateorterritorytheylivein butaremoredependent onwhattheyaredoingatanyparticulartime.Customers workinginthecitywanttheconvenienceofbeingabletobuy somemilkfortheoffice orpickupatastylunchoraquality coffeequickly.Customerstravellingonmainroadsand highwayswanttheconvenienceofbeingabletofilluptheir carswithfuelandpickupsomegroceriesorasnackatthe sametime. Forthisreason youwillfindthattheproductmixinour storesvaries.Itistailoredtoourcustomers needsaccording towheretheyare andwhattheyaredoing.Tailoringour stockinthiswayisallpartofmakingsureourcustomerscan getwhattheywant whentheywantit. Ourdecisiontolocateourstoresindenseclustersinhighly populatedareasalsomakesgoodbusinesssense.Itmeans wecanco-ordinateproductdeliveriesinaverycosteffective manner.Mostimportantly italsoenablesustodeliverfresh fooddaily3intoeverysinglestoreinournetwork.Bydoing this wecanguaranteethateveryiteminour7-ElevenFood ontheGorange aswellasKrispyKremedoughnuts arefresh anddeliciouseveryday. 1AztecEasternSeaboardMarketShareJuly2016MAT 2Storenumbersandlocationsarecorrectasof6October2016 3ChristmasDayandGoodFridaydeliveriesareselectedstoresonly 15 Themajorityofstores arefranchised aswe believeFranchisees addgreatvalueto thebusiness 16 7-ELEVEN BUSINESS MODEL 7-Eleven snetworkiscomprisedofamixoffranchisedand corporate(7-Elevenowned1)stores. WhileCorporatestoresareanimportantpartofourbusiness themajorityof7-Elevenstoresarefranchised thatis independentlyownedandoperated. Wearepassionateaboutfranchising andworkhardto ensureall7-ElevenFranchiseesachievetheirgoals deliver anoutstandingconvenienceoffertocustomersandprovidea greatplacetoworkfortheirstoreteammembers. 7-Eleven sFranchiseeselectionprocessisdesignedtoensure everyFranchiseewhojoinsthe7-Elevennetworkhas arealfocusoncustomers goodleadershipandcommunicationskills astrongworkethic attentiontodetail awillingnesstolearnandadaptand acommitmenttofollowing7-Elevensystems processes andpolicies. 17-Elevencorporatestoresareownedandoperatedbya7-Elevenrelatedentity 17 RewardsforFranchisees providingagreatplace towork anddelivering anoutstandingcustomer offer arestrongand sustainable 18 7-ELEVEN FRANCHISE OFFER 7-Eleven sofferisacompellingoneformanypotential Franchisees.Weareconfidentourfullserviceofferis stronglycompetitive deliveringoutstandingbrandstrength exclusiveproducts aturnkeysolutionandfulltraining.In addition 7-Elevenoffersagrossprofitsplitwithaminimum profitguaranteeand24 7support. 7-ElevenprovidesarangeofsupporttoFranchiseesfunded fromitsshareofgrossprofits.Thisincludesthepaymentof thefollowingcosts Buildingrentandoutgoings Equipmentpurchaseandmaintenance Utilities(heating cooling lightsandwater) Astateoftheartbiometrictimeclockandpayrollsystem Advertisingandpointofsalematerials Specifiedpropertymaintenance POSsystemsandITservices Someaccountsservicesandfinancialreporting Stocktaking Merchandising Publicliabilityandpropertyinsurance Bankandcreditcardfees SmartSafefees 7-ElevenFranchiseesareresponsibleforthefollowingcosts outoftheirprofitshare Payroll Worker scompensationandsuperannuation Variationininventoryandcosts Cleaningservices Landscaping Telephone Businesslicense permitandtaxes Miscellaneousstoreexpensesandstoresupplies 19 20 21 Wewant customerstofind whattheyneed whentheyneedit 22 OUR CUSTOMER OFFER Criticaltoourbusiness successisensuringourofferis differentiatedandgivesourcustomerswhattheyneed when theyneedit. 7-Elevenisproudofitsgrowingrangeofexclusiveproducts brandsandservices.OuriconicSlurpeeistheoriginaland thebestfrozencarbonatedbeverage.Ourfamous 1Coffee isfantasticvalue.Ourcustomerscanchoosetheirfavourite coffee fromalattetoalongblack anditismadeinour qualitymachinesfromfreshlygroundbeansonthespot. OurfuelstoresgivecustomersarangeofpremiumMobil fuels whichincludevariousperformanceandenginecare additives tochoosefrom. Inadditiontoourproprietarybrands wehaveamarket leadingsupplychain whichallowsustohavefreshfood delivered7daysaweektoeverystoreinournetwork.1This meansourcustomerscanenjoythe7-ElevenFoodontheGo rangewhichincludestopqualitysandwiches hotpastries andsweettreatsandknowtheywillalwayshaveagreat value freshproduct. Wearealwayslookingfornewandinnovativecategories productsandservicestomakeourstoresevenmore convenientforourcustomers.TheseincludeATMsinevery store Moneygrammoneytransferservices publictransport ticketsandtopups andcarwashservicesandparcellockers inselectedstores. Wethenmakeourstoresevenmoreconvenienttoshopwith wellplannedlayouts fastpointofsalesystemswitharange ofpaymentchoices wellchosenlocations easyparking and storesthatareopen24hours 7daysaweek 365daysayear. Alloftheseelementsmakelifeeasierforourcustomers and ensurethatweremaintheirfirstchoiceinconvenience.2 1ChristmasDayandGoodFridaydeliveriesareselectedstoresonly 2MillwardBrownJuly2016 23 Weservesix customers everysecond oftheday 24 OUR CUSTOMERS Ourcustomersareattheveryheartofourbusiness. Infact ourcustomersaresoimportanttoeveryoneat 7-EleventheyfeaturefirstandforemostinourMission Statement To be the best in Australia at meeting the ever changing needs of the convenience customer. Everythingwedoisgearedtowardscontinuouslyfinetuning ouroffertomeetourstatedCustomerPromisewhichis IcouldgetwhatIwanted Icouldfinditquicklyandeasily Igotfastservice Igotfriendlyservice Itwasgoodvalueformoney Ongoingresearchisakeypartofmakingsurewestayclosely connectedtoourcustomers needsandwants.Weconduct awiderangeofcustomersatisfactionsurveysandprograms throughouttheyear.Thisgivesusregularinsightintowhat ourcustomersthink sowecanidentifynewopportunitiesto delightandinspirethem. We reproudtosaythisunwaveringcommitmenttoour CustomerPromiseissuccessful.OurNetPromoterScore1 whichmeasuresthepercentageofpeoplewhowouldhighly recommend7-Eleventofriendsandfamily hasincreasedby morethan30pointssince20102. 1NetPromoterScoreisaninternationallyrecognised measurefortrackingcustomersatisfaction 2RealiseGroup August2016 25 Innovationis attheheartof everythingwedo 26 INNOVATION Innovationiskeyto7-ElevenAustralia ssuccess. Itstartedwhenwelaunchedtheconceptof convenienceretailinginAustraliain1977andshortly afterwards in1978 thefirst24hourstore.Fromthatday forward andforthefirsttimeeverinthiscountry customers couldshopforfoodandgroceryitems24hoursa day sevendaysaweek includingpublicholidays. Aspartofourvalues wearerestless hungrytobebetter andalwayslearning weseektobecourageousandchallenge ourselvesandourbrand. Innovationforuscanbeaboutnewproductsorservices newwaysofdoingbusiness newwaystogetproductsand servicesintoourstores newwaysofsupportingourstore team newadvertisingandmarketingtechniquesandof course newwaysofdelightingandinspiringourcustomersto visitusmoreoften. Wehaveadedicatedinnovationteamthatgathers assesses develops trialsandevaluatesideas providingapipelineof innovationthatisquickandnimble. Someofourrecentinnovationsincludethelaunchof ourworldfirst7-ElevenFuelApp beingamongthefirst inAustraliatoadvertiseusingInstagram ourbiometric digitaltimeclockandrosteringsystem andourworkon bothin-storeandoutofstoredigitalengagementwithour customers. 27 Webelievestrongly inputtingbackinto thecommunity thatsupportsus 28 COMMUNITY Webelievestronglyinputtingbackintothecommunitythat supportsus.Weareproudtohaveprovidedsupporttoa numberofnational stateandlocalorganisationsthrough fundraisingcampaignsinourcorporateofficesandour stores. OurteamhasworkedwithUncleBobsClubinVictoriasince 2007tosupporttheireffortstoraisefundsfortheRoyal Children sHospitalGoodFridayAppeal. Thankstoourcustomers generosity wehaveraisedmore than 511 000 with 105 000raisedin2016alone. In2015weextendedoursupporttothechildren shospitals ineachstateandterritoryweoperatein.Since2015Slurpee NameYourPriceDayonGoodFridayraisedmorethan 370 000togotowardscaringforchildren. 7-ElevenwasproudtosponsorthePinkRibbonCupfornine years assistingtoraisemorethan 500 000fortheNational BreastCancerFoundation whichfundedthreeresearch scholarships. Wehavesupportedygap s5centcampaigns andassisted thankyoutodriveawarenessandsalesoftheirproductsin ourstorestomaximisetheirfundingofkeyinitiativessuchas waterandsanitationprojects andtheirsupportofSalvation ArmyactivitiesinAustralia. OurFranchiseesandcorporatestoremanagersalsodogreat workintheirlocalcommunitiestoprovideassistancetolocal organisations.Weareproudtosupportthemintheirefforts. 29 Wearecommittedto continuousimprovement inreducingtheimpactof ourbusinessoperations ontheenvironment 30 SUSTAINABILITY 7-Eleveniscommittedtocontinuousimprovementin reducingtheimpactofourbusinessoperationsonthe environment. OurEnvironmentalDepartmentconductsregularauditsin bothourofficesandstorestoreviewourenvironmental practicesandtoidentifynewinitiativestoimprovethem. Theseinclude energylightingisnowstandardinnewstorebuildsandstore upgrades.Arangeofenergysavinginitiativesarebeing trialled suchasonlinesmartmetering lightingupgrades andtemperaturecontrols. FUEL SITE REMEDIATION TECHNIQUES Onourfuelsites weconductenvironmentalmonitoring whichisoverandaboverequiredEPAstandardsinmany circumstances.Wealsoinvestinarangeofinnovative technologiestoremediatesitecontamination.Manyofthese technologiesarenotwidelyavailableinAustraliaandinclude surfactantadditions multi-phaseextractions chemicaland compoundinjections. Asaresultofthisongoinginvestmentinleadingedge technologies wehavebeenabletoreducethetimetakenfor remediation.Insomecases remediationisuptotentimes moreefficient. GREEN STORE PROJECT In2013 weopenedourfirstsustainabletrialstoreat ToorongainVictoria. Thistrialhassignificantimplicationsforthebusinessaswe aimtorefineandquantifytheenergybenefitsofthenew designsothattheycanbecomestandardelementsofstore remodelsandnewbuildsinfuture.Someoftheexciting sustainabledesignelementsatToorongaincludeoverhead skylights solarpanels automatedlightdimmingcontrols secondstagepetrolvapourrecoverysystems rainwater recoverysystemsandexternalmountingofallrefrigeration motorsandplants. AUSTRALIAN PACKAGING COVENANT 7-ElevenhasbeenasignatorytotheAustralianPackaging Covenant(previouslytheNationalPackagingCovenant)since 2007. Wearecommittedtoreducingproprietarypackagingand overallconsumerwaste andareactivelyengagingwithour supplierstoimproveoursustainabilitypracticesthroughout thebusiness. STORE CARBON REDUCTION STRATEGY OurStoreCarbonReductionStrategyisanongoingprogram toreduceourenergyuseinstore. Asaresult energyefficientairconditioners refrigerators andlightingsystemsarecommoninourstores.LEDandlow 31 Michael Smith Director since 1999 Chairman member of the Governance People and Strategy Innovation committees. Robert (Bob) Baily Director since 2001. Chair of the Governance committee and a member of the People and Retail Operations committees. OurBoardofDirectorsoverseesallof7-Eleven soperations strategicplansandgovernancetopubliccompanystandards. TheBoardhassevennon-executivedirectors includingamember oftheWithersandBarlowfamily. MichaelisPrincipalofBlack HousePtyLtd andChairof PioneerCreditandtheLionel SamsonSadleirGroup.He isamemberoftheBoard ofCreativePartnerships Australia andisaPatronof Variety-theChildren sCharity andtheCo3DanceCompany. Michael spreviousroles includeChairofiiNet Synergy Verve thePerthInternational ArtsFestival ScotchCollege andtheWestCoastEagles. HeisaformerNationalChair oftheAustralianInstituteof CompanyDirectors Deputy ChairofAutomotiveHoldings GroupLimited andDirector ofHOMEBuildingSociety. Michael sotherpastroles includeChairmanofthe PearlingIndustryAdvisory CommitteeandPresident oftheAustralianMarketing Institute. BobwasafoundingDirector andformerCEOofBest FriendsStores aDirectorof MuirElectricalCompany(The GoodGuys)andtheCPLGroup (PapuaNewGuinea slargest retailer). Bob spreviousrolesinclude ManagingDirectorofthe SwanBreweryCompany ManagingDirectorofthe SouthAustralianBrewing Company DirectorofSales andMarketingSPCFoods multi-siteownerofSSW Supermarkets CEOofAmpol RoadPantryandChairofthe AustralianAssociationof ConvenienceStores. 32 BOARD Chris Barlow Director since 2015. A member of the People and Retail Operations committees. Dharmendra (Dharma) Chandran Director since 2016. Chair of the People committee and a member of the Strategy Innovation committee. Elizabeth Gaines Director since 2016. Chair of the Retail Operations committee and a member of the Audit and Risk and Strategy Innovation committees. Philip Gay Director since 2004. Chair of the Strategy Innovation committee and a member of the Audit and Risk and Governance committees. Sandra Birkensleigh Director since 2016. Chair of the Audit and Risk committee. ChrisisaDirectorofboth R.G.WithersNomineesand theWithersFamilyOffice Group. Chrishasextensive experienceinthefranchise andretailindustries and hispreviousrolesincludea rangeofseniorappointments at7-ElevenAustraliaandat 7-ElevenInc. Dharmaservesonthe AdvisoryBoardofService NSWalongwithindependent AdvisoryPanelsonWorkplace BullyingforiCareand SafeWorkNSW. Dharma sformerroles includeleadPartnerofKPMG Australia sPeopleAdvisory Practice ManagingPartner ofErnst&Young sFarEast Area Performance&Reward practice(basedinHong Kong)andDirectorofHRfor McKinsey&Co sSoutheast AsiaPractice(basedin Singapore).Dharmaalso heldseniorstrategicpeople rolesatWestpac Suncorp andLeightonHoldings. ElizabethisaNon-Executive DirectorofASXlisted FortescueMetalsGroup Ltd NineEntertainmentCo. HoldingsLtd(Chairingthe Audit&RiskCommittee) NextDCLtdandImpedimed Ltd(ChairingtheAudit&Risk Committee).Elizabethisalso aCommissionerofTourismfor WesternAustralia. Elizabeth spreviousroles includeChiefExecutive OfficerofASXlisted HelloworldLtd(formerly JetsetTravelworldLtd). PhilipisDeputyChairman oftheWithersFamilyOffice GroupandChairofthe FinanceandAuditCommittee ofDaylesfordDistrict CommunityDevelopments Ltd. Philip spreviousrolesinclude ChiefFinancialOfficerand OperatingGroupManaging DirectorofPacificDunlop Limited. Sandraisamemberofthe AuditCommitteeofthe ReserveBankofAustralia andamemberoftheBoardof AuswideBankLtd(Chairing theAuditCommitteeand servingasamemberofthe RiskandRemuneration Committees)andHorizon OilandGasLtd(Chairingthe AuditCommitteeandserving asamemberoftheDisclosure Committee).Sandraisalso aNon-ExecutiveDirector ontheBoardsofseveralof NAB swealthmanagement subsidiaries includingMLC Ltd wheresheChairstheAudit andDisclosureCommittees andservesasamemberofthe RiskCommittee. Sandrawaspreviously aSeniorPartnerat PricewaterhouseCoopers (PwC) andledPwC s GovernanceandRiskpractice. 33 Angus McKay CEO Joined 2016 Andrew Manning Chief Financial Officer Joined 1995 Barry Devenish Head of Legal Joined 2008 General Manager Retail Operations Joined 2015 Braeden Lord Hazel Simpson General Manager Supply and Operations Joined 2014 Angusisresponsiblefor leadingthe7-Eleventeam growingthe7-Elevenbrand inthismarket implementing theStrategicReformProgram agendaandmaintaining thecompany spositionas Australia sfirstchoicein convenience. Angus formerrolesinclude ManagingDirectorandChief ExecutiveOfficerofThe SkilledGroup Managing DirectorofPacificNational Rail ChiefFinancialOfficer forAscianoLimited and variousseniorrolesat Foster sGroup including ChiefFinancialOfficer. Andrewisresponsiblefor overseeingtheaccounts dataprocessing finance corporateanalysis payroll anddatamanagement teams. Andrewpreviouslyheldroles atANZandAVJennings along withseveralseniorpositions atthemusicretailerBrash s includingFinanceDirector. Barryisresponsiblefor overseeingalllegalmatters andprovidinglegaladvice acrossthefullbreadthof issuesfrompropertyto commercial advertisingand trademarklaw. Barryhasalmost50years legalexperience during whichtimehehasbeenasole practitioner amemberofthe VictorianBar apartnerat Kingdon&Devenishandlater MulcahyMendelson&Round andaSeniorAssociatewith MWLaw. Braedenisresponsibleforall aspectsofstoreoperations franchisingandretailsupport across7-Eleven snetwork. BraedenisalsoaDirector ontheAdvisoryBoardof StarbucksAustralia. Braedenformerlyserved ontheBoardsofBakers DelightandAussieFarmers Foundation andwasChief ExecutiveOfficerofGrill d AussieFarmersDirectand BakersDelight. Hazelisresponsiblefor overseeingallaspectsof supplyandoperations at7-Eleven including maintenance supplychain procurementandcorporate servicefunctions. Hazelpreviouslyhelda numberofsenioroperations sales clientmanagement andhumanresourcesroles withSodexoAustralia and retailoperationsrolesat MarksandSpencerintheUK. 34 SENIOR LEADERSHIP TEAM John Pettit Head of Fuel and OHSE Joined 2002 Julie Laycock Head of Marketing Joined 2005 Paul McCarthy General Manager Commercial and Business Assurance Joined 2016 Stephen Eyears Head of Strategy Innovation and Business Development Joined 2014 Johnisresponsiblefor overseeingoccupational healthandsafety together withallaspectsofourfuel businessfromsupplyand logisticsthroughtofuel capitalprojects. Johnpreviouslyheldsenior roleswiththeglobalfuels businessesTrafiguraand BurmahCastrolPLC. Julieisresponsiblefor allaspectsof7-Eleven s customerofferincluding brandandcommunications categorymanagement researchandinsights in-storedesignand merchandising. Juliepreviouslyhelda numberofseniormarketing andcategorymanagement roleswithRedBull CocaCola andTescoStoresUK. Paulisresponsibleforleading 7-Eleven scommercial andbusinessassurance functions. PaulwaspreviouslyChief FinancialOfficeratiSelect workedininvestmentbanking atMorganStanley andheld anumberofstrategicand commercialleadershiproles atFoster sGroup. Stephenisresponsible fordeveloping7-Eleven s innovationstrategyacross newcategories service offeringsandprocess improvements bothata retaillevelandinternally. Stephenalsoservesas companysecretary. Stephenhaspreviouslyheld seniorrolesinretailand channeloperationswith TelstraandtheFordMotor Company. 35 Weareabig companythat feelssmall 36 THE 7-ELEVEN TEAM 7-ElevenisoneofAustralia slargestretailersbutproudly retainsafamilyculture-ourpeopleoftensayweareabig companythatfeelssmall.Morethan250peopleworkinour mainsupportofficeinMelbourne spanningthebreadthof functionsfromsupplychainandlogistics tostoresupport productdevelopment marketingandcorporatefunctions. Afurther120teammembersarebasedinourstateoffices inMelbourne Sydney BrisbaneandPerth and430people manageandstaffourcorporateownedstores.Inaddition 7-ElevenFranchiseescollectivelyemployapproximately 6 000peopleacrossfourstatesandtheACT. At7-Eleven wecelebratetheeffortsofourteammembers. Webelieveinrewardingpeoplefortheircontribution helping themtogrowanddeveloptheircareerswithus.Wehavea rangeofprogramsinplacetosupportthisobjectiveincluding PersonalDevelopment TalentDevelopmentandGraduate programsforourSupportOfficeTeam. Althoughmostpeoplewhoworkfor7-Elevendonotworkfor usdirectly wewantallworkplacesthatbearthe7-Eleven nametobefairanddecent wherepeopleenjoywhattheydo arepaidtheirlegalentitlementsandarefullyawareoftheir rightsandobligations.Toensurethisisalwaysthecase overthepast12monthswehaveimplementedarangeof industry-leadinginitiativesincluding IncreasingFranchisees profitshareandminimumprofit guaranteesunderourfranchiseagreement.These changesposition7-Eleven smodelasamongthemost competitiveandattractiveinthefranchiseindustry Makingamulti-milliondollarinvestmentininnovative storeleveltechnologytocentrallyrecordandcapture timeandattendancerecordsforallemployeesthrough biometric(thumbprint)sign-onandsign-off Centralisingpayrollandimplementingoversight measurestoensurepayrollnon-complianceisidentified inrealtime Investinginasignificantincreaseinfield-level investigationandcomplianceactivity Takingresponsibilityfortherepaymentofunderpaid Franchiseeemployeewages despitehavingnolegal obligationtodoso.UnderourWageRepayment Program 7-Elevenhaspaidmanyhundredsofclaims andwellover 25minredress. Thebusinessisproudofthesignificantandswiftprogress wehavebeenabletomaketoensureweembracethehigh standardsourcommunityexpects andachievethehigh ethicalstandardsweexpectofourselves. FormoreinformationontheWageRepaymentProgramwww.wagerepaymentprogram.com.au 37 Wewillcontinueto focusonexcellenceand continuousimprovement tobe1stChoicefor customers Franchisees suppliersandemployees 38 OUR FUTURE OurMissionStatementisasrelevanttothefutureasitwas whenwefirststartedbackin1977 To be the best in Australia at meeting the ever changing needs of the convenience customer. Toachievethis wewillcontinuetofocusonanumberofkey strategicpriorities Creating a differentiated customer experiencesothat ourcustomerswanttocomebackagainandagain Developing a winning store portfolio of energised stores which set a benchmark in our industryandareworldclass Turbo charge our food on the go offer -tomake7-Eleven amajorfooddestination Maintaining our commitment to innovation throughout the business sowearedeliveringatrulydifferentiated retailexperiencetoourcustomers Establish a talent advantage -wewantourteamof supportofficeemployees Franchisees corporatestore managersandstorebasedteammemberstobethebest inthebusinesstorunthebeststores Identifying strategic supplier partnershipsthatdeliver innovativeproductstodelightourcustomers Sustainably grow our networkandourbusinessoverall Inessence wewillcontinuetofocusonexcellenceand continuousimprovementtobe1stChoiceforcustomers 1stChoiceforFranchisees 1stChoiceforsuppliersand1st Choiceforemployees. 39 Thecontentcontainedinthisbrochureisprovidedforgeneralinformationpurposesonlyandshouldnotbeusedasabasisformakingbusiness commercialdecisions.Youareadvisedtoexerciseduecautionand orseekindependentadvicebeforeenteringintoany investmentorfinancialobligationbasedonthecontentcontainedinthisbrochure.7-ElevenStoresPtyLtdhasusedallreasonableeffortstoensuretheaccuracyofthecontentofthisbrochurebuttakesnoresponsibilityforanyerrorsoromissionstherein. October2016.